**NEW** Social Media Support Program

The Social Media Support Program is based off of the RTO7 Operations Implementation Program (OIP) and is designed to assist tourism stakeholders in South Bruce Peninsula with a social media advertising campaign to promote their operation as part of MATA and RTO7’s 2024/25 Business Plan.

• You have an active Facebook PAGE and are actively engaged on the platform (i.e. post at regular frequency and respond to comments within 24 hours). In order to launch the campaign, you will need to allow The Aber Group to act as an advertiser on your page. In the New Pages Experience on Facebook, only individuals with “full control” (not partial) will be able to accept or assign task access.
• You must have current collaterals (produced in the last 3 years): 5-10 high resolution images (min 1MB) and/or 1-3 videos (60 seconds or less) that can be used in a social media campaign. See Resource guide for best practices.
• Your website is mobile friendly and must be up to date, reflecting your current offering, hours of operation and contact information. Partners will need to have a landing page consistent with what is portrayed in the video/imagery (i.e. campaign promoting ice fishing should have a related image and direct people to a fishing landing page or at minimum, a page outlining a variety of winter activities including ice fishing).

BIAs, Chambers and other non-profit organizations will be considered on a case-by-case basis.  Please contact MATA staff BEFORE you apply. Contact details are listed below. 
 

Max Johnston – hello@destinationsouthbrucepeninsula.com. Kim Clarke – kclarke@rto7.ca

Applications will be accepted on an ongoing basis until September 30, 2024 or until the program is fully subscribed. Space is limited.
 
Please review the Social Media Support (OIP) Guidelines below BEFORE starting your application. 

Social Media Support Guidelines

Social Media Support Application

Grants

The MATA Grants are launching! Click here to find the Guidelines.

The deadline for the first intake has passed. The next intake will open on August 19, 2024. Please subscribe to our newsletter to hear all the latest news.

In early April 2024, Discover South Bruce Peninsula, the newly formed destination marketing organization supporting tourism development in the communities of South Bruce Peninsula opened the first intake to a grant program. This program is designed to support tourism operators in the Town of South Bruce Peninsula with festivals and events, product and experience development or advertising campaigns.  Seven different organizations have been awarded a portion of the $40,000 fund. 

Congratulations to:

            The June Motel – Heydays Cookbook Launch

            Sauble Beach Party – Labour Day Concert

            Kit Wat Motel & Marina – Marketing Campaign

            Sauble Beach Chamber of Commerce – Summer Festival Series

            Rotary Club of Wiarton – Wiarton Homecoming

            Hope Bay Campground – Romantic Row Boat Experience

            Major Talent Inc. – 1 Night in Sauble Concert Series

“We were thrilled with the response to the first intake for the Discover South Bruce Peninsula grants.  There are some fantastic operators in South Bruce Peninsula, and they have some excellent ideas.  We want to support them [tourism stakeholders] as much as possible so we can work together to grow tourism,” stated Robert Trask, Discover South Bruce Peninsula Chair.