About MATA

What is MATA?

With MAT revenues received annually by MATA, this newly formed Association (comprised of tourism stakeholders) is responsible for the distribution and investment of these funds that must be spent on tourism related promotion and products.

MATA’s mission is to promote and foster local tourism development and grow the shoulder and off-season tourism in The Town of South Bruce Peninsula.

Our Vision

To have the Town of South Bruce Peninsula as a four-season Tourism destination of choice in Ontario.

Our Mission

To work with our tourism stakeholders to build, sustain and grow tourism in the Town of South Bruce Peninsula through investment and education.

Core Values

Collaborative, Transparent, Trustworthy and Accountable to our Tourism Stakeholders

MATA’s Board of Directors:

  • Robert Trask, Chair, Chesley Lake Camp
  • Donna Harb, Secretary/Treasurer, Sauble Beach Chamber of Commerce, Realtor
  • Lisa Gow, Carson’s Camp 
  • Mitch Grant,  Sauble Cottage Rentals & Unique Pieces Retail
  • Evan Baulch, Heydays Restaurant Owner
  • Joe Vanderzand, Board Member for The Deep Water Gallery and Wiarton & District Chamber of Commerce
  • Paul Sutter, Wiarton & District Chamber of Commerce

What is the MAT?

Municipal Accommodation Taxes (MAT) are applied to guest rates that use short term accommodations such as hotels, motels, rental properties, and transient campgrounds. Municipalities that implement the tax must do so under the regulations outlined by the province. While the municipality is responsible for collecting the MAT, they are required to allocate 50% of these revenues to a Designated Marketing Organization (DMO). The DMO for South Bruce Peninsula is MATA – Municipal Tax Accommodation Association. 

For more information on the Town of South Bruce Peninsula’s MAT tax, visit this page on the town’s website.